Logo Design & Brand Refresh

Your visual identity is often one of the first impressions people have of your business. A strong and cohesive brand helps establish credibility, improve recognition, create consistency across marketing materials, and communicate professionalism to both current and potential clients.

Whether you're building a completely new brand from the ground up or refining an existing logo and visual identity, this service is designed to provide your business with a polished, professional, and recognizable brand foundation that can be used consistently across digital platforms, print materials, websites, social media, merchandise, and marketing campaigns.

Option 1: New Brand Development

Ideal for businesses launching a new company, undergoing a complete rebrand, or seeking a fully customized visual identity developed from the ground up.

This option focuses on creating an entirely new visual direction based on the business's goals, audience, personality, values, and overall vision.

This may include:

• custom logo development
• brand concept creation
• visual identity development
• color psychology consideration
• typography selection
• brand positioning through visual design

Option 2: Brand Refresh

Ideal for businesses that already have an existing logo, established colors, or a recognizable visual identity but want a more polished, professional, and cohesive appearance.

A Brand Refresh focuses on refining and modernizing existing branding elements while maintaining the core identity and recognition that has already been established.

This may include:

• logo modernization
• typography refinements
• color palette enhancements
• layout improvements
• visual consistency improvements

What's Included:

Every branding project begins with understanding the business's goals, audience, personality, and overall vision. Creative direction is developed to ensure all branding elements work together cohesively and support long-term growth.

Logo Identity Suite

Each branding package includes:

• (1) Primary Logo (jpg , svg , & png format)
• (1) Alternative Logo Variation 
• (1) Submark Logo 
• Transparent Logo Files
• White Background Logo Files

Brand Assets

To support long-term brand consistency, each project also includes:

• Custom Color Palette
• Typography & Font Pairings
• Mood board Inspiration
• Brand Mockup to display your logo on products in real life (if applicable)

Design Concepts

Clients will receive:

• Four (4) Initial Primary Logo Concepts
• Two (2) Alternative Logo Concepts
• Two (2) Submark Logo Concepts

All concepts are presented for review prior to revisions and finalization. Clients will select one (1) Primary Logo Concept, one (1) Alternative Logo Concept, and one (1) Submark Logo Concept to move forward into the revision process.

Unlike many branding packages that provide only a single secondary logo or submark option, Diamond Care Collective provides multiple supporting logo concepts for review, allowing clients to compare creative directions and choose the branding system that best aligns with their vision and business goals.

Once selections have been made and revisions are completed, final brand assets will be developed. This ensures all supporting brand elements are built around the finalized logo direction and visual identity.

Revisions

Three (3) revisions are included with every project to ensure the final branding aligns with the client's vision and expectations.

Additional revisions beyond the included three revisions may be completed for an additional fee.

Timeline

Logo Design & Brand Refresh projects are completed within approximately 7–14 business days depending on project complexity, communication turnaround times, and revision requests.

Additional Information

This service is designed to create a cohesive visual identity that supports long-term brand recognition, professionalism, and marketing consistency across all platforms.

For full details regarding policies, revisions, timelines, and service agreements, please review our Terms & Policies page.